And your home crowd will be used to coming and seeing you at your own event… not at some other venue or at a festival. This is powerful stuff.
Here's 7 simple steps to getting it done:
- Find a venue you can use; local halls, a school hall, community centres, old house of worship... basically any space, indoor or outdoor, that you can rent cheap, that can handle the noise you're going to make and the people you will bring. Remember to pick a date when there's nothing else big happening in town for your audience.
- Find a sound system and lights to borrow or rent
- Do a show budget to know where the money is at
- Use a ticket website to sell tickets. Getting your tickets on sale 3 months or more before the event is best, if possible.
- Promote the event / show
- In the week before the event, go hard on word of mouth promotion.
- On the day of the event, load into the place in the morning, set up, do light & sound check, sell tickets at the door, perform and enjoy the night, pack up, count the money, finish the budget, save the money for paying your people and future missions.
Let’s Connect The Dots and take this thinking up a level to a bigger picture:
- After you’ve successfully promoted your own show at an event in your own pop-up venue in your home town, you can invite artists from other towns near and far to play with you at your next event... and then they will invite you to their town… growing your network and audience in wider circles.
- Then you can also start finding good local promoters in other towns who you can have a direct, long term and close personal relationship with, without the need for agents and other middle men. You'll grow with them over the years ahead.
You see what we’re doing here?:
- Empowering ourselves with knowledge and direct experience.
- Achieving realistic goals that can lead us to financial sustainability and independence.
- Building a networked community with other artists and promoters, outside of our home towns... and eventually across the world.
- Developing a direct relationship with our fans and audience… cutting out the middle men.